Nearly a decade ago, we first ran into the limitations of link previews. Over the years, we realized the problem wasn’t unique to us. It was built into how links worked across the internet, and the industry had accepted a broken status quo as unavoidable.
THE PROBLEM
Every solution exposed another layer of the problem. Rendering, caching, security, redirects, analytics, platform behavior. What looked like a broken feature kept leading deeper into the infrastructure behind it.
THE REALIZATION
We thought we were building personalized links.
The deeper we went, the clearer it became: link previews weren’t just a visual layer. They shape trust, engagement, sharing, and ultimately whether someone clicks.
So we stopped thinking about previews as a feature. We started thinking about them as infrastructure.
OUR MISSION
We believe the link is the smallest unit of trust on the internet. Our job is to make sure it never breaks that trust. No matter who opens it, where, or how.
OUR SOLUTION
Extra Special gives teams the infrastructure to create, control, and optimize the way their links appear and behave across the web.
See all featuresA different preview for every recipient, at scale.
Dependable, adaptive previews for every platform.
See which previews resonate best with your customers.
Test previews the way you test everything else.
Full control with Workflows, APIs, and Webhooks.
Short links, Universal links, QR Codes, and more.
All running on one infrastructure layer
THE TEAM
We’ve spent our careers building both sides of great products: the complex systems underneath them and how people actually experience them. We go deep, question the compromises, and obsess over the details that make good products great.
Isaac Dressman
Chief Executive Officer
Gabriela Grinovero
Chief Product Officer